1.When you participate in forum discussions by asking questions or answering another user, you exhibit your knowledge in your field. This makes a good opinion among other participants. If your answer is good, they get interested in browsing your site to know more about your web site. Trust leads to more visits to your page. Your interactions and communication with other members gets you in their good books—you are building reputation. You may even get to know each other on a more personal level or stage. When they get to know you, they develop trust and this lets them purchase products from you rather than any one else. Basically, if trust is developed, they click on your link and you thus create substantial traffic to your site!
2. It would be a brilliant move to get indexed on major search engines. Major search engines easily index active discussion or conversation boards. If you index with these search engines, you have a higher opportunity of having your posts in these major search engines, which in turn would bring in more traffic when you participate actively in the discussions in these forums.
3.Discussions, conversation are usually archived by forum owners for future reference. This way your post would also most likely be saved. Some times when individuals go into discussion forums and read your archived discussions, they may find an answer to what they are searching for. This is another good reason to participate in forums. Those who find answers via your posts may hit on your topic and related links and you would get more hits.
4.These days lots of individuals sell their knowledge through e-books. You could gather a lot of information from these forums and write a book. Begin saving your posts and compile them into an e-book. You could either sell these ebook or give them for free to your visitors.
Forums serve as a portal where you could learn relevant information about your market by interacting with your target visitors. This certainly helps you to market your products or services more effectively.
We could conclude that forum boards in general helps you meet a highly targeted group of individuals who are more interested and more likely to buy your products and services. Targeted visitors prove to be leads of higher quality where you get more hits to your site and more business.